Ms Jindal believes that India has a big nest of talented athletes, who if given a chance, will bring laurels to the country. Hence, in order to promote the athletes, Sportspersons and boost ethnic sports, Shallu Jindal, along with her team at JSP Foundation, work hard to upgrade the fitness and skill sets of the local youths with appropriate input of nutrition and coaching and facilitating them to participate in various platforms - from district to national and international level. Maintenance of stadiums and playgrounds is an on-going activity undertaken in remote locations, by the Foundation. The Foundation also undertakes several sports promotion activities & nurture young talents basically rural & tribal talents. In her role at National Bal Bhavan as well she felt that Sports can be an excellent instrument for boosting confidence and promoting development amoung the Youth. She initiated many special workshops, Sports Films Festivals and ofcourse the renovation of the Sports Centre with upgraded facilities and adding of Shooting as a Sport is just one of the examples.