The Flag Foundation of India (FFOI) is a non-profit body that was set up in January 2002, as a registered society under the societies registration act of 1980. It was established soon after Mr Naveen Jindal won a decade long legal battle that enabled all Indians to display the National Flag with honour and pride at their homes, offices and factories on all days of the year. Today, FFOI undertakes various projects that motivate Indians to draw inspiration from the National Flag and work for the betterment of the nation.
As the Vice-President of the Flag Foundation of India, Ms Jindal thought of many ideas through which the ideals of the Tricolour could be spread all over the world. One of them has been the Traveling Exhibition for which Ms Jindal gave her unstinted devotion.
Flag Foundation of India, under the leadership of Ms Shallu Jindal, organized its first-ever awards to recognize and encourage students working in the service of society in New Delhi. Students/ student groups/schools were awarded Tiranga Badge Awards’ in recognition of their achievements in the field of service to the people and society at the National Bal Bhawan.
On the eve of the anniversary of the Hon'ble Supreme Court’s Judgement that allowed common citizens to display the flag on all days of the year, there was a photo competition organised by FFOI. This competition was curated only for photojournalists.
Swachh Soch Campaign, was launched on 2nd Oct’2017, as a clarion call to clean India of a culture of violence and crimes; especially against the most vulnerable members of society and building a safe – Swachh Soch Wala India for all. The campaign was aimed to work towards addressing different social evils rooted in the mindset of people, with a specific focus each year. The Swach Soch Samvaad organized as part of the campaign in Central Park, Connaught Place, Delhi featuring prominent guests was aired live on News World India
In 2014, the Flag Foundation of India (FFOI) gifted Kabul's first and highest monumental flagpole measuring 207 ft. in height and the country's largest National flag to the Government of Afghanistan. The President of Afghanistan, H.E, Hamid Karzai hoisted the largest (60x90) Afghanistan National flag and dedicated the same to the people of Afghanistan at the Wazir Akbar Khan Hill.
Flag Foundation takes pride in launching a mass movement of the youth, for the nation -Yuva Hindustani. This revolutionary movement has been curated to bring together the vibrant youth of the nation, who aim to be the instrument of change and make India and its people proud, happy and prosperous.
On the occasion of International Women's Day, the Flag Foundation of India, under the leadership of Mrs Shallu Jindal, organised the Mahila Swashakti March in Kurukshetra. The march was an endeavour to create consciousness among women to take ownership, to create an environment for social change and to improve the quality of their own lives.
The Flag Foundation of India released an album of melodious songs on the Tiranga - 'TIRANGA TERA AANCHAL'. The music was composed by Vanraj Bhatia. Sonu Nigam, Udit Narayan, Sadhna Sargam, Shreya Ghoshal, Vinod Rathore, Sunidhi Chauhan and Shankar Mahadevan have lent their voices for the vocals.
As the Vice-President of the Flag Foundation of India Ms. Jindal thought of many ideas through which the ideals of the Tricolour could be spread all over the world. The genesis for Tiranga: A Celebration of the Indian Flag was an idea that came to Shallu Jindal, Vice President- FFOI on Republic Day, when she realised that there was no coffee-table book that dealt exclusively with the national flag. With the idea of promoting awareness on the National Flag, FFOI leaders got in touch with Vijay and Samar Jodha of Neovision Publishers and put out advertisements inviting applications in photographic journals. The project had to be vast in scope, covering pictures from around the country and many viewpoints and therefore even a photo contest was organized selecting images taken by leading photographers like Raghu Rai and Swapan Parekh etc. The book emphasises visuals over text, but is sprinkled throughout with quotes from well-known personalities.
'Freedom' compiled by Shallu Jindal brings together the words and ideas of a nation as diverse as India. It is a tribute to the legendary men and women who contributed to India's independence. At the same time, the book expresses what Indians feel for India. The message of the book is of secularism, unity and brotherhood. It is a celebration of all that is Indian - and makes for a perfect gift book for all times.
The TIRANGA Bangles were created with a unique Tri-Vortex technology that uses advance science and physics (properties of sound, light and geometry),which have been shown to be beneficial for health. It is based on bio mimicry, which basically means mimicking rhythms in nature. The Bangle was launched during a special function resided over by eminent guests and cultural showcase.